The changes being made to Bristol Airport's brand have been unveiled.
Speaking during an event to mark the tenth anniversary of its terminal building, bosses at the hub said it is dropping its international tag.
From now on, the transport centre will promote the line Amazing Journeys Start Here and the emphasis will be on providing passengers with a high-quality service.
Chief executive officer of the hub Robert Sinclair said that people tend to know it as Bristol Airport.
The international title was added 13 years ago at a time when it was increasing the number of destinations it offered to people seeking to go abroad, he added.
Mr Sinclair went on to state: "The new brand announces our intentions to deliver a world-class experience for all passengers."
Currently, the airport is undergoing investments in its facilities, including a new covered walkway from the terminal to aircraft stands, which is due to be completed by May.
